Could you run this ad for free?

Mike "Jesus is my social worker" Huckabee is too nice a guy to run an attack ad against his political opponents. But he's not too nice to film the ad, show the ad to press at a conference called to announce that he won't air the spot and distribute the ad to the media for press purposes (Fox News, at least, has aired it in its entirety).

Can you say: "My campaign is broke, so please air my ad for free?"

Is it any surprise that reporters burst into laughter at Huckabee's press conference, causing the curtains to be drawn early on the event?